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Keywords: Entrepreneurial bricolage
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2026) 47 (1): 71–92.
Published: 21 November 2025
...Muzaffar Asad; Muhammad Uzair Asif Purpose The purpose of the study is to understand that in the current competitive era, strategic flexibility and entrepreneurial bricolage are considered as very crucial. Several studies analyzed strategic flexibility and bricolage as a capacity to boost...
