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Keywords: Facebook
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (2): 81–88.
Published: 06 March 2023
... Facebook Twitter The social media industry landscape is going through major changes. After about 20 years, the industry is entering a new stage, with overall user growth slowing down considerably. There has also been a slowdown in the growth of digital advertising, which social media companies depend...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (4): 56–59.
Published: 20 July 2015
...Peter Buell Hirsch Purpose – The purpose of this paper is to determine whether there are some specific practices that communications professionals should follow in creating influence in a world in which people increasingly get their news via Facebook and other social media. Design/methodology...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (4): 52–56.
Published: 15 July 2014
..., direct messages arising from a posting or even invitations to meet off-line. Peter Buell Hirsch can be contacted at: pbhirsch05@gmail.com © Emerald Group Publishing Limited 2014 Social media Twitter Facebook CEOs Personality Metrics Frequency Passion Perspective Senior...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (2): 22–30.
Published: 30 March 2012
...Valerie Champoux; Julia Durgee; Lauren McGlynn Purpose Facebook continues to play an increasingly necessary role in the corporate portfolio of stakeholder relations. Unlike traditional channels of corporate communication, Facebook allows for uncensored, unpredictable, two‐way conversations...
