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Keywords: Frequency
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (4): 52–56.
Published: 15 July 2014
... potential recruits to accept our offer of employment? Which social media platforms does my target audience frequent? What kind of behaviors (online and off-line) am I seeking? What kind of content drives those behaviors? What level of refreshment frequency do they seek and can I sustain...
