... overarching functions (communication, influence and intelligence) implying that stakeholder management needs both public relations and business diplomacy. Research limitations/implications Findings suggest both public relations and business diplomacy research should be included in advanced stakeholder...

...Peter Buell Hirsch Purpose – The purpose of this paper is to determine whether there are some specific practices that communications professionals should follow in creating influence in a world in which people increasingly get their news via Facebook and other social media. Design/methodology...

..., often the first mover is not the party that ultimately benefits most). The benefits of technological innovation, for example, tend to “leak” from the originator, and the vast majority of them almost always end up benefiting someone other than the innovator (see Cohen and DeLong, The End of Influence...

.... Management strategy Influence Product differentiation Leadership Since the early 1980s, Michael Porter's strategic typology has been one of the most widely accepted methods of discussing, categorizing, and selecting company strategies. Porter's novel idea that strategies can be classified...