... overarching functions (communication, influence and intelligence) implying that stakeholder management needs both public relations and business diplomacy. Research limitations/implications Findings suggest both public relations and business diplomacy research should be included in advanced stakeholder...

...Peter Buell Hirsch Purpose – The purpose of this paper is to determine whether there are some specific practices that communications professionals should follow in creating influence in a world in which people increasingly get their news via Facebook and other social media. Design/methodology...

... most). The benefits of technological innovation, for example, tend to “leak” from the originator, and the vast majority of them almost always end up benefiting someone other than the innovator (see Cohen and DeLong, The End of Influence: What Happens When Other Countries Have the Money). Ansoff...

... to organizational performance. They are the ones that differentiated the high performers from the average performers. As such, they should be carefully and thoughtfully focused on by organizations attempting to implement a specific strategy. Management strategy Influence Product differentiation Leadership...