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Keywords: Key accounts
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (1): 18–26.
Published: 01 January 2006
...Nigel F. Piercy; Nikala Lane Purpose To provide a critical perspective on the robustness of strategic account management (sometimes called key account management) strategies as an approach to managing relationships with large and very large customers. Design/methodology/approach...
