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Keywords: Large firms
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (2): 62–75.
Published: 18 April 2017
... processes Business model implementation Fuzzy front-end Large firms Companies currently are under constant pressure to generate, choose and run multiple business models simultaneously to master diversification and extend into new markets (Sabatier et al., 2010 ; Winterhalter et al...
