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Journal Articles

Business model innovation processes in large corporations: insights from BASF

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Stephan Winterhalter, Tobias Weiblen, Christoph H. Wecht, Oliver Gassmann
Journal: Journal of Business Strategy
Journal of Business Strategy (2017) 38 (2): 62–75.
https://doi.org/10.1108/JBS-10-2016-0116
Published: 18 April 2017
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Journal Articles

Service innovation: why is it so difficult to accomplish?

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Nadin Dörner, Oliver Gassmann, Heiko Gebauer
Journal: Journal of Business Strategy
Journal of Business Strategy (2011) 32 (3): 37–46.
https://doi.org/10.1108/02756661111121983
Published: 03 May 2011
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