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Journal Articles

Business model innovation in base of the pyramid markets

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Heiko Gebauer, Caroline Jennings Saul, Mirella Haldimann
Journal: Journal of Business Strategy
Journal of Business Strategy (2017) 38 (4): 38–46.
https://doi.org/10.1108/JBS-05-2016-0051
Published: 17 July 2017
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Journal Articles

Service innovation: why is it so difficult to accomplish?

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Nadin Dörner, Oliver Gassmann, Heiko Gebauer
Journal: Journal of Business Strategy
Journal of Business Strategy (2011) 32 (3): 37–46.
https://doi.org/10.1108/02756661111121983
Published: 03 May 2011
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Journal Articles

Entering low‐end markets: a new strategy for Swiss companies

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Heiko Gebauer
Journal: Journal of Business Strategy
Journal of Business Strategy (2006) 27 (5): 23–31.
https://doi.org/10.1108/02756660610692671
Published: 01 September 2006
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