...Maxime Besson; Stephanie Gauttier Purpose Organizations have started using the metaverse to sell non-fungible tokens, execute engineering processes and conduct business meetings. A condition of creating value by moving business processes to the metaverse is acceptance of this technology...

... that are perhaps insufficiently appreciated. Originality/value The paper expresses opinions that the author believes have not been expressed in quite this way before. © Emerald Group Publishing Limited 2007 Business strategy Meetings Committees An old saying has it that “a camel...