... and market potential. Originality/value – The Opportunity Assessment Matrix facilitates an assessment of new business and product opportunities. With today’s ever-changing customer needs, the identification and exploitation of new product and business opportunities have become critical for the ongoing...

...Rob Docters; Raul Katz; Jerry Bernstein; Bert Schefers Purpose This paper aims to describe best practice in pricing strategy for new products and services being introduced to a market. Design/methodology/approach A review of introductory pricing patterns across a number...

...Stuart E. Jackson Purpose Most business executives understand the importance of developing new products to support future growth. But they often fail to actively monitor their performance on this metric relative to their peers. Furthermore, many executives do not understand how innovation...