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Keywords: Non‐governmental organizations
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Journal Articles
Corporations and social responsibility: NGOs in the ascendancy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 34 (1): 21–29.
Published: 28 December 2012
... Non‐governmental Organizations NGOs Strategies Communications The complementarities of NGOs and corporations yielding the benefits of alliances and partnerships are unfortunately often accompanied by differences that make these relationships especially contentious and risky. To begin...
Journal Articles
Serving base‐of‐the‐pyramid markets: meeting real needs through a customized approach
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (6): 4–14.
Published: 26 October 2012
... have put their energies into solving problems in BOP markets. Sanjit Sengupta can be contacted at: sengupta@sfsu.edu © Emerald Group Publishing Limited 2012 Government aid Non‐governmental organizations Corporate philanthropy Corporate social responsibility Social entrepreneurship...
Journal Articles
Public diplomacy practitioners: a changing cast of characters
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (3): 18–21.
Published: 01 May 2006
... corporations, and NGO's in public diplomacy today, in the context of the contemporary history of the field. © Emerald Group Publishing Limited 2006 Non‐governmental organizations Multinational companies Mass media It is speculation – undocumented by papers or interview – that the late...
Journal Articles
Rebuilding brand America: corporate America's role
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (3): 8–17.
Published: 01 May 2006
... Non‐governmental organizations © Emerald Group Publishing Limited 2006 The solution is not to create distance between company and country of origin (which is probably impossible in an era when information flows so freely), but to build a bridge between company and country of interest...
