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Keywords: Older consumers
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Journal Articles
Over 50 and ready to shop: serving the aging consumer
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (6): 18–28.
Published: 01 November 2006
..., Martha is part of the fastest growing sub‐segment of the age 50+ population and illustrative of how some aging consumers adapt to new products that have not been designed with their needs or preferences in mind. Older consumers Baby boomer generation Demographics Product design Product...
