... own, nearly identical version of the deal, which it has described as one of the most successful promotions in the company's history. The secret to M&S's success? The chain shifted perceptions from its image as a high‐priced competitor to that of a grocery store where consumers can buy frozen...

... prices to customers. Rob Docters is the corresponding author and can be contacted at: robdocters@abbeyroadassociates.com © Emerald Group Publishing Limited 2006 Product mix Pricing Promotion More than ever, businesses need to assemble multiple products combined into a single...