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Keywords: Relative resources
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (6): 41–48.
Published: 17 November 2014
... to improve competitive positioning of their firms. The relative resource position reflects overall resources, endowments, positional advantages, goodwill, relationship and reputational assets either owned or controlled by firm. These firm-level factors can be segregated into two parts – tangible (financial...
