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Keywords: Strategic positioning map (SPM)
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Journal Articles
Emerging market firms: measuring their success with strategic positioning maps
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (1): 20–28.
Published: 14 January 2014
... a new conceptual framework, referred to as the “strategic positioning map” (SPM). Originality/value – In this paper, the authors argue that “international intensity” and “market capitalization” can be two important dimensions to map the relative paths of growth for firms from emerging...
