... customers Supplier relations Growth Strategy Sales United States of America Switzerland When companies analyze their customer portfolio – whether prior to an acquisition, after a merger, or as a means to identify new growth opportunities in their ongoing business operations – they typically use...

... Supplier relations Innovation The supply chain and strategic management literature emphasise the importance of networks of suppliers for promoting innovation (Lorenzoni and Lipparini, 1999). Early supplier involvement in the new product development process produces positive results in terms...