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Journal Articles
The booster zone: how to accelerate growth with strategic customers
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (6): 31–39.
Published: 26 October 2012
... practical work with companies over the past ten years and has been validated by five benchmarking consortia held by Columbia Business School (New York) and the University of St Gallen (Switzerland), in cooperation with approximately 30 large‐scale enterprises from the USA, Asia, and Europe. Findings...
