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Keywords: Technology
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Journal Articles
Journal of Business Strategy (2026) 47 (1): 1–15.
Published: 11 December 2025
...Derrick Boakye; David Sarpong Purpose Recent years has seen rising interest in the metaverse as a technological domain that has potential for value co-creation and capture in contemporary marketplaces. This paper aims to provide insights into how firms can conceive the value creation...
Journal Articles
Journal of Business Strategy (2022) 43 (4): 247–256.
Published: 03 June 2021
...Ghassan Yacoub; Maria Castillo Purpose The purpose of this paper is to gain insights and explicate how blockchain technology enables trust and traceability building from a real business use case. Design/methodology/approach The authors conducted a qualitative case study of a leading global...
Journal Articles
Journal of Business Strategy (2022) 43 (3): 157–167.
Published: 26 January 2021
...Holger Schiele; Anna Bos-Nehles; Vincent Delke; Peter Stegmaier; Robbert-Jan Torn Purpose Industrial revolutions have been induced by technological advances, but fundamentally changed business and society. To gain a comprehensive understanding of the fourth industrial revolution (I4.0) and derive...
Journal Articles
Journal of Business Strategy (2020) 41 (4): 21–27.
Published: 23 July 2019
... et al. (2019) note, trend forecasting with Big Data is not without its inherent problems. For example, there are concerns over the loss of creativity in fashion because most retailers rely on similar trends. This is where other Big Data technologies could complement trend forecasts in a way...
Journal Articles
Journal of Business Strategy (2017) 38 (2): 62–75.
Published: 18 April 2017
...) within BASF which were observed in the 2010-2014 timeframe. Findings There is not one uniform BMI process archetype. Three different types can be identified, whereby the degree of technology involvement and the maturity of this technology act as determining factors for the form of the process and its...
Journal Articles
Journal of Business Strategy (2016) 37 (1): 44–50.
Published: 18 January 2016
... occurred with a number of technology manufacturers. They bet their future with massive multi-year investments in developing new technology. Kodak invested US$500 million to develop new digital photography technology. Technology that is standardized appeared often, as in the case of color TV, railroad gauge...
Journal Articles
Journal of Business Strategy (2015) 36 (5): 50–54.
Published: 21 September 2015
... from the viewpoint of its impact on corporate reputation and the threat of future anti-business government action. Peter Buell Hirsch can be contacted at: pbhirsch05@gmail.com © Emerald Group Publishing Limited 2015 Google Technology Middle class Corporate reputation Employee...
Journal Articles
Journal of Business Strategy (2013) 34 (5): 4–11.
Published: 02 September 2013
...Frank Lattuch; Richard J. Pech; Frank Riemenschneider; Matthias Weigert Purpose – Market strategies and technology strategies are two sides of the same coin that drive innovation efforts. This paper argues that combining them as a balanced force is crucial for innovation performance...
Journal Articles
Journal Articles
Journal of Business Strategy (2003) 24 (2): 8–10.
Published: 01 April 2003
...Daniel R. Delmar Looks at the new position of chief strategy officer (CSO), which has arisen in the past five years. Adds that this (CSO) position is usually found in technology based companies, as the strategic part of management has been found to be beyond most line manager’s sphere...

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