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Keywords: Twitter
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Journal Articles
The social media industry: where is it heading?
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (2): 81–88.
Published: 06 March 2023
... stream. However, in the long run, these imitation efforts may not be enough to attract new and younger users (Press-Reynold, 2021). Since 2006, Twitter has been enjoying its reputation as one of the most popular social networking apps. A big difference Twitter brought to the social networking...
Journal Articles
Chained to a rock
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (5): 44–48.
Published: 18 September 2017
... Twitter Polarization Boycotts Brand threat Donald Trump As a punishment for stealing fire from Olympus, Zeus had the immortal Prometheus tied to a rock in the Caucasus where an eagle pecked out his liver ever day before it grew back at night. For eternity. In this era of political polarization...
Journal Articles
Windmills in cyberspace
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (3): 48–51.
Published: 15 May 2017
... speech (Uberti, 2014). The Blockbot Checker (2017) created by Sarah Noble is a Twitter tool to help users identify and block trolls, both human and bot. Other tools to identify and map automated influencers include open-source software programs such as Twitter Audit and NodeXL. All of these tools...
Journal Articles
Re-tweeting the Ayatollah
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (2): 49–52.
Published: 20 April 2015
...-Tweet or re-post the same or similar content within your own blog or Twitter feed. This will be picked up by the agency/individual you are seeking to engage and communicate that you share interests with them. This mutual listening can help set the stage for a richer real world interaction...
Journal Articles
The Emperor’s new tweets
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (4): 52–56.
Published: 15 July 2014
..., direct messages arising from a posting or even invitations to meet off-line. Peter Buell Hirsch can be contacted at: pbhirsch05@gmail.com © Emerald Group Publishing Limited 2014 Social media Twitter Facebook CEOs Personality Metrics Frequency Passion Perspective Senior...
