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Keywords: Value-based pricing
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Journal Articles
Journal of Business Strategy (2024) 45 (4): 253–266.
Published: 22 August 2023
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Implementation Pricing Performance Pricing strategy Management practice Value-based pricing If marketing is not responsible for pricing, then who is? The answer is simple. Everybody is responsible for pricing...

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