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Journal Articles

What every manager should know about pricing

Andreas Hinterhuber

Journal of Business Strategy (2024) 45 (4): 253–266.

https://doi.org/10.1108/JBS-11-2022-0192

Published: 22 August 2023

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Journal Articles

Pricing and CEOs: why top executives need to get involved

Stephan M. Liozu, Andreas Hinterhuber

Journal of Business Strategy (2022) 43 (5): 283–290.

https://doi.org/10.1108/JBS-02-2021-0024

Published: 19 August 2021

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Journal Articles

Farewell to the pricing manager: new ecosystem captains drive profits via pricing

Andreas Hinterhuber, Bernard Quancard

Journal of Business Strategy (2019) 40 (4): 18–27.

https://doi.org/10.1108/JBS-04-2019-0066

Published: 17 June 2019

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Journal Articles

The confidence factor in pricing: driving firm performance

Stephan M. Liozu, Andreas Hinterhuber

Journal of Business Strategy (2013) 34 (4): 11–21.

https://doi.org/10.1108/JBS-09-2012-0043

Published: 12 July 2013

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Journal Articles

Industrial product pricing: a value‐based approach

Stephan M. Liozu, Andreas Hinterhuber

Journal of Business Strategy (2012) 33 (4): 28–39.

https://doi.org/10.1108/02756661211242681

Published: 13 July 2012

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Journal Articles

Customer value‐based pricing strategies: why companies resist

Andreas Hinterhuber

Journal of Business Strategy (2008) 29 (4): 41–50.

https://doi.org/10.1108/02756660810887079

Published: 04 July 2008

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What every manager should know about pricing

Pricing and CEOs: why top executives need to get involved

Farewell to the pricing manager: new ecosystem captains drive profits via pricing

The confidence factor in pricing: driving firm performance

Industrial product pricing: a value‐based approach

Customer value‐based pricing strategies: why companies resist

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