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Journal Articles

Pricing and CEOs: why top executives need to get involved

Stephan M. Liozu, Andreas Hinterhuber

Journal of Business Strategy (2022) 43 (5): 283–290.

https://doi.org/10.1108/JBS-02-2021-0024

Published: 19 August 2021

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Journal Articles

The confidence factor in pricing: driving firm performance

Stephan M. Liozu, Andreas Hinterhuber

Journal of Business Strategy (2013) 34 (4): 11–21.

https://doi.org/10.1108/JBS-09-2012-0043

Published: 12 July 2013

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Journal Articles

Industrial product pricing: a value‐based approach

Stephan M. Liozu, Andreas Hinterhuber

Journal of Business Strategy (2012) 33 (4): 28–39.

https://doi.org/10.1108/02756661211242681

Published: 13 July 2012

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