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Purpose

This study explores the potential of co-creation and intangible cultural heritage (ICH) in empowering migrants within the integration process. Effective integration plays a crucial role in enhancing sustainable urban development and fostering social sustainability. The integration of migrants entails their meaningful engagement across social, cultural, economic and civic realms within the host society. In this landscape, co-creation emerges as a facilitative force, uniting migrants and the host community in collaborative endeavours. Additionally, cultural heritage is important in fostering belonging, cross-cultural understanding and strengthening social unity.

Design/methodology/approach

This study employs a qualitative mixed-method approach, beginning with an in-depth literature review to establish a theoretical foundation on the role of co-creation and cultural heritage in migrant integration. We then identify and analyse exemplary real-life cases from the Netherlands, which serve as practical illustrations of these concepts in action. By merging academic research with empirical case studies, this approach provides a holistic understanding of how co-creation initiatives involving cultural heritage can empower migrants, facilitating their integration into the host society.

Findings

The literature review indicates the need for further research on ICH as a communication and integration tool. Existing studies predominantly examined how migration impacts ICH, rather than focusing on the influence of ICH on migrant integration. The strategic incorporation of ICH into the process of migrant integration holds considerable promise as a powerful and effective strategy which not only fosters a stronger connection for migrants with their new place but also contributes to the rich tapestry of the host country’s cultural identity. The exemplar instances demonstrate that focusing on asset-based approach and employing co-creative methods can accelerate integration process.

Originality/value

This project fills a crucial knowledge gap by exploring innovative bottom-up integration strategies, centring on Asset-Based Community Development and co-creation methods. Additionally, it examines the underexplored role of ICH in sustainable migrant integration. Focused on addressing the pressing issue of migrant integration in the Netherlands, it aligns with Europe’s priorities in migration management and social cohesion. The study’s findings offer valuable insights for future research and the development of more effective strategies for building inclusive societies.

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