About Journal of Contemporary Marketing Science
Aims and scope
Journal of Contemporary Marketing Science (JCMARS) bridges theory and practice, and balances rigour and relevance. It encourages problem-driven and cross-disciplinary study. Readers will benefit from the latest research on new marketing phenomena, innovative theories and methodologies, and deep market insights.
The journal recognises the role of emerging markets and the great impacts of technology advancement on business innovation. In addition to traditional marketing topics, JCMARS welcomes articles which specifically emphasise new conceptual and philosophic origins, new methodologies backed up with technology, and new marketing insights on emerging markets.
The journal includes, but is not restricted to:
- Marketing strategy
- Consumer markets and buying behaviour
- Relationship marketing and CRM
- Branding and brand equit
- Big data and marketing analytics
- Interaction of consumers and technology
- Cross-nation and cross-cultural issues
- Social marketing and public policy
- Corporate social responsibility and marketing ethics
- Interface of marketing and other functions.
