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Journal Articles

The effect of pictures in online consumer reviews on product evaluation: a study based on positive reviews of attractiveness-relevant products

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Ruijuan Wu, Yixiao Hu, Peiyu Li
Journal: Journal of Contemporary Marketing Science
Journal of Contemporary Marketing Science (2022) 5 (2): 158–175.
https://doi.org/10.1108/JCMARS-06-2022-0012
Published: 27 September 2022
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Journal Articles

Is a smiling model better? A study based on apparel e-retailers

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Ruijuan Wu, Xiaoqian Ou, Yan Li
Journal: Journal of Contemporary Marketing Science
Journal of Contemporary Marketing Science (2020) 3 (1): 81–98.
https://doi.org/10.1108/JCMARS-12-2019-0044
Published: 14 May 2020
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