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Journal Articles

Application of the stereotype content model in marketing: a three-level review and future research

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Xiaoling Guo, Hao Liu, Yicong Zhang
Journal: Journal of Contemporary Marketing Science
Journal of Contemporary Marketing Science (2022) 5 (2): 196–213.
https://doi.org/10.1108/JCMARS-05-2022-0011
Published: 04 October 2022
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Journal Articles

How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity

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Xiaoling Guo, Ying-yi Hong
Journal: Journal of Contemporary Marketing Science
Journal of Contemporary Marketing Science (2018) 1 (1): 2–21.
https://doi.org/10.1108/JCMARS-08-2018-0008
Published: 01 November 2018
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