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Journal Articles

Image congruence and visual object structure of anthropomorphic advertisement-eye movement research based on self-construct

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Wei Li, Yushi Jiang, Miao Miao, Qing Yan, Fan He
Journal: Journal of Contemporary Marketing Science
Journal of Contemporary Marketing Science (2021) 4 (2): 260–279.
https://doi.org/10.1108/JCMARS-07-2021-0027
Published: 24 August 2021
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Journal Articles

Research on the best visual search effect of logo elements in internet advertising layout

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Yushi Jiang
Journal: Journal of Contemporary Marketing Science
Journal of Contemporary Marketing Science (2019) 2 (1): 23–33.
https://doi.org/10.1108/JCMARS-01-2019-0009
Published: 22 July 2019
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