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Keywords: Advertising effectiveness
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Journal Articles
Journal of Contemporary Marketing Science (2024) 7 (3): 302–326.
Published: 15 November 2024
...). Neuromarketing is used for measuring advertising effectiveness, the marketers define efficacy differently for themselves. Advertising effectiveness should appeal to target customers in both ways – emotionally and rationally (Baños-González et al., 2020). A commercial is considered effective...
