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Keywords: Argument quality
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Journal Articles
Journal of Contemporary Marketing Science (2026) 9 (1): 28–48.
Published: 09 December 2025
.... Therefore, the study emphasizes that E-WOM can improve financial purchase intentions with the help of information usefulness, argument quality and facilitating conditions. Design/methodology/approach For the fulfilment of the study’s objectives, structured survey questionnaire was used and the data were...
