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Keywords: Brand logo
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Journal Articles
Journal of Contemporary Marketing Science (2024) 7 (2): 200–216.
Published: 16 May 2024
...Mohammad Akbari; Shadi Nazarzad; Mohamad Ghasemi Namaghi Purpose In this paper, the relationship of brand logo and purchase intention is investigated along with the mediating role of customer satisfaction, brand preference and brand attitude. The research is conducted on an online passenger...
Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (1): 17–31.
Published: 15 June 2020
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand logo Disorderly environment Personal control Preference for boundaries Physical environment has great influence on consumers’ thinking and decision-making mode. Physical environment refers...
