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Keywords: Brand preference
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Journal Articles
Journal of Contemporary Marketing Science (2024) 7 (2): 200–216.
Published: 16 May 2024
...Mohammad Akbari; Shadi Nazarzad; Mohamad Ghasemi Namaghi Purpose In this paper, the relationship of brand logo and purchase intention is investigated along with the mediating role of customer satisfaction, brand preference and brand attitude. The research is conducted on an online passenger...
