...Ahmad Nasiri; Nastaran N. Richards-Carpenter Purpose Branding in early-stage firms is an emerging area of research that differs fundamentally from branding in established firms. This study aims to provide a comprehensive overview of the thematic structure of research in this domain by identifying...

...Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia Purpose This research aims to identify how important it is that brands incorporate relevant-added value into their esports sponsorships. Design/methodology/approach This exploratory research applied...