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Keywords: Chatbots
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Journal Articles
Journal of Contemporary Marketing Science 1–21.
Published: 14 September 2026
...Abdul Wahab; Tanzeela Aqif; Maryam Azmat Purpose The study examines the impact of web cookies and artificial intelligence chatbots on customer conversion rates in the e-entrepreneurship environment, with customer personalization serving as a mediating variable. The research aims to understand how...
