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Keywords: Cognitive fluency
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Journal Articles
Journal of Contemporary Marketing Science (2019) 2 (3): 323–344.
Published: 27 November 2019
... 16 08 2019 16 08 2019 16 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Cognitive fluency Innovative product advertising Overall and partial presentation order Product innovation is the key for enterprises to obtain...
