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Keywords: Consumer response
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Journal Articles
Journal of Contemporary Marketing Science (2021) 4 (2): 185–204.
Published: 06 September 2021
...Nan Cui; Yu Xiao; Yujiao Hu; Lan Xu; Yi Hu Purpose The aim of this research is to quantitatively synthesize empirical findings of the effect of discount level on consumer response to the coupon. Design/methodology/approach The authors used the meta-analysis method to synthesize coupons...
