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1-3 of 3
Keywords: Consumer satisfaction
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Journal Articles
Journal of Contemporary Marketing Science (2026) 9 (1): 82–96.
Published: 29 December 2025
... and compliment on consumer satisfaction toward AI service robots. Design/methodology/approach This paper tested proposed hypotheses through three online experiments with different service scenarios. Findings The results show that when an AI service robot demonstrates a high intelligence level, consumers...
Journal Articles
Journal of Contemporary Marketing Science 1–26.
Published: 05 December 2025
... into consumer behavior in global social commerce environments. Despite the growing body of research on social commerce, several key gaps remain in understanding the complex relationships among the factors driving consumer satisfaction and repurchase intentions. First, much of the existing literature...
Journal Articles
Journal of Contemporary Marketing Science (2024) 7 (2): 200–216.
Published: 16 May 2024
... transport company called Tapsi. Design/methodology/approach In this study, we examine the positive effect of brand logo on brand attitude, consumer satisfaction and strengthening the intention to buy and brand preference by customer satisfaction. The statistical population was randomly selected. We...
