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Keywords: Customer‐perceived economic value
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (1): 99–112.
Published: 07 May 2020
...Xinhua Guan; Lishan Xie; Tengteng Zhu Purpose The purpose of this paper is to investigate the relationship between customer interactivity and the value it realizes for employees and customers, that is, employee creativity and customer-perceived economic value, and to test the mediation role...
