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Keywords: Executive marketing background
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Journal Articles
Journal of Contemporary Marketing Science (2019) 2 (3): 345–367.
Published: 27 November 2019
... marketing background Trademark and brand management Trademark application In today’s society, brand and brand management have become the characteristics of the modern economy and the focus of business theory and business practice (Desai and Waller, 2010). The successful creation of a brand...
