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Keywords: Extended Technology Acceptance Model
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Journal Articles
Journal of Contemporary Marketing Science (2024) 7 (2): 113–139.
Published: 03 April 2024
.../impact of selected factors in adopting three MEPAs of China: Wechat, Alipay and UnionPay based on the extended technology acceptance model (ETAM). After conducting a thorough and careful literature review, this study identified and divided seven such factors into three broad categories: (1) technological...
Journal Articles
Journal of Contemporary Marketing Science (2022) 5 (1): 92–113.
Published: 20 June 2022
...' intention Users' perception Asian countries Technology Extended Technology Acceptance Model H2. PR has a significant negative impact on intention to use MOPP. Table 1 Basic points or features of MOPP Contents Reference(s) MOPP provides the options to visit...
