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Keywords: Information frameworks
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (1): 135–150.
Published: 20 May 2020
... lonely people would like to seek for social relationship. What's more, they may try to compensate by creating a sense of connection with nonhuman products so they will prefer anthropomorphic products. Further, the authors demonstrated that information framework can moderate this effect. Highly lonely...
