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Keywords: Institutional pressures
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (1): 113–133.
Published: 21 May 2020
...) and institutional theory, this thesis studies the effect of institutional pressures on the manufactures' extent of CCI, through exploring the moderating effects of firm's technology competence and relationship governance capabilities on the relationship between institutional pressures and the extent of CCI...
