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Keywords: Internet marketing
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Journal Articles
Rodolfo Magalhães Ferraz, Thales Stevan Guedes Furquim, Fabíola Kaczam, Claudimar Pereira da Veiga, Gilnei Luiz de Moura, Wesley Vieira da Silva, Zhaohui Su
Journal of Contemporary Marketing Science (2023) 6 (1): 64–88.
Published: 13 April 2023
... promotions Internet marketing Interactivity The question that arises in this work encompasses the entire experience and communication between consumer and brand through MIM at any stage of their relationship journey, which can generate direct or indirect interaction as well as engagement...
