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Keywords: Negative emotions
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Journal Articles
Journal of Contemporary Marketing Science 1–17.
Published: 30 June 2026
...William Kwesi Senayah Purpose Given that scholars had underexplored negative emotions regarding the consumption of fake products, this study sought to establish the behavioural outcomes of negative emotions’ subconstructs to explain the consumption of fake fashion brands. Design/methodology...
Journal Articles
Journal of Contemporary Marketing Science (2023) 6 (3): 165–188.
Published: 13 September 2023
...Li-Chun Hsu; Hsin-Yi Kao Purpose With the high penetration rate of the Internet and the prevalence of social networking sites (SNSs), the negative emotions caused by stressors on SNS have become an important issue worthy of attention. This study explored the relationship between SNS stressors...
