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Keywords: Online reviews
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Journal Articles
Journal of Contemporary Marketing Science (2019) 2 (3): 262–283.
Published: 27 November 2019
...Dong Liang; Xia Wang Purpose Online reviews have been indicated to play an important role in consumers’ decision-making process, as supported by numerous studies. However, none of them has considered the neighborhood effect of online reviews. The purpose of this paper is to analyze the impact...
