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Keywords: Perceived asymmetry of commitment
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Journal Articles
Journal of Contemporary Marketing Science (2025) 8 (1): 82–101.
Published: 12 June 2025
...Fanglan Pang; Shanshan Ma Purpose Drawing on transaction cost and justice theories, this paper investigates whether and how perceived asymmetry of commitment (PAC) affects channel coordination (CCOO) and channel conflict (CCON) by introducing channel justice (CJ) as the critical path between them...
