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Keywords: Personal control
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (1): 17–31.
Published: 15 June 2020
...Weiyu Du; Di Fang; Yang Ye; Sainan Qiu Purpose The purpose of this paper is to examine the influence of disorderly environment on consumers’ preferences for boundaries and the mediating effect of personal control in this process. Design/methodology/approach The authors examined hypotheses...
