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Keywords: Persuasive effects
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Journal Articles
The effect of pictures in online consumer reviews on product evaluation: a study based on positive reviews of attractiveness-relevant products
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Journal of Contemporary Marketing Science (2022) 5 (2): 158–175.
Published: 27 September 2022
.../methodology/approach The research consisted of three laboratory experiments. Findings The results showed that consumer pictures led to the most favorable product evaluation. Study 1 showed that persuasive effect was the mechanism behind the main effect. Study 2 showed that for problem-solving products...
