... influenced anger towards fake fashion products in general, but negatively influenced repurchase intentions. Also, a troublesome brand experience significantly moderated the relationship between sadness and anger, whereas complaint intention did not. The study provides useful insight into how negative...

... the interdependencies, this research aims to provide actionable insights for businesses seeking to optimize their social commerce strategies and foster customer loyalty. This study examines the factors that influence the perceived usefulness of service to enhance customer satisfaction and promote repurchase intention...