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Keywords: Smart-PLS3
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Journal Articles
Journal of Contemporary Marketing Science (2024) 7 (2): 200–216.
Published: 16 May 2024
... design a conceptual model and then prepare a standard online questionnaire and send it to the target groups. Among this, the participants, 59% are women and 41% are men. After collecting the data through the software Smart-PLS3, we start the analysis. According to Cronbach's alpha and AVE, the validity...
