...Tanjim Istiaque Chowdhury; Mohammad Zahir Raihan; Md. Abul Kalam Azad Purpose Despite the growing body of literature on social commerce, there is a crucial need for a nuanced understanding of how the factors of customer satisfaction interact to influence consumer behavior. By examining...

...Md Shamim Hossain; Mst Farjana Rahman; Xiaoyan Zhou Purpose Social commerce is a subpart of electronic commerce (e-commerce), where social media is forced to support user contributions. The purpose of this study is to measure the impact of customers' interpersonal interactions in social commerce...